Tea is a beverage that must be celebrated and enjoyed, and our Qualitea Jingle Promotion was designed as a platform to do just that. We carried out a campaign where our Nigerian tea lovers were to express their personal “All day every day with Qualitea” experiences of indulging in our Natural Green Tea and English Breakfast teas using the universal language, MUSIC.
Comedian Mazi Okeke, Actress Amaka Chukwujekwu & Artist Chita Agwu Johnson were some influencers that gave the campaign a major boost. The contestants flaunted their creativity to extents that were beyond our expectations. We received an overwhelming number of music videos with exceptional creativity. Deciding winners for the competition was not an easy feat, however after careful deliberation the 20 lucky winners were picked who received attractive prizes. The competition was a showcase of exceptional talent and mind-blowing creativity which will be cherished. The entire competition gave life to the tag-line, ‘All day everyday with Qualitea’
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